Blog
Notes on privacy-friendly web analytics, from the team building SimpleStat.
August 4, 2026
Do you need a cookie banner for analytics?
Most analytics tools require a consent banner because they set cookies or fingerprint visitors. Here's what actually triggers that requirement, and how privacy-friendly analytics avoids it.
August 4, 2026
Looking for a Google Analytics 4 alternative? Here's what actually differs
GA4 isn't the only option, and for a lot of sites it's overkill. Here's what actually differs between GA4 and a lightweight, privacy-friendly alternative.
August 4, 2026
What is cookieless analytics, and does it actually work?
Cookieless doesn't mean no identifier, it means no cookie. Here's what actually changes when the identifier moves to local storage instead, and why that matters more for reliability than privacy.
August 4, 2026
Goals and funnels: how to find exactly where visitors drop off
A goal turns a page visit into a conversion. A funnel shows the path visitors take to get there, and exactly where most of them give up.
August 4, 2026
What real-time visitor tracking is actually good for
A live count of who's on your site is fun to watch, but it's also genuinely useful for a few specific situations. Here's when it actually matters.
August 4, 2026
Understanding your traffic sources: Direct, Organic, Social and Referral explained
Every visit to your site gets sorted into one of four channels. Here's exactly how that classification works, where it gets it wrong, and how to read it correctly.
August 4, 2026
UTM parameters: a practical guide to tracking your campaigns
A short guide to tagging your links so you know exactly which newsletter, post or ad actually drove a visit, not just that "referral traffic" happened.
August 4, 2026
GDPR and web analytics: what site owners actually need to know
A plain-English walkthrough of the parts of GDPR that actually apply to running analytics on your own site: controller vs. processor, legal basis, and what a DPA is.