Blog
Notes on privacy-friendly web analytics, from the team building SimpleStat.
August 4, 2026
Do you need a cookie banner for analytics?
Most analytics tools require a consent banner because they set cookies or fingerprint visitors. Here's what actually triggers that requirement, and how privacy-friendly analytics avoids it.
August 4, 2026
Looking for a Google Analytics 4 alternative? Here's what actually differs
GA4 isn't the only option, and for a lot of sites it's overkill. Here's what actually differs between GA4 and a lightweight, privacy-friendly alternative.
August 4, 2026
What is cookieless analytics, and does it actually work?
Cookieless analytics tools measure visitors without a persistent identifier on their device. Here's how that works in practice, and what you do (and don't) lose.
August 4, 2026
Goals and funnels: how to find exactly where visitors drop off
A goal turns a page visit into a conversion. A funnel shows the path visitors take to get there, and exactly where most of them give up.
August 4, 2026
What real-time visitor tracking is actually good for
A live count of who's on your site is fun to watch, but it's also genuinely useful for a few specific situations. Here's when it actually matters.