Goals guide

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A goal is a rule that turns a page visit into a conversion, so you can track things like signups, purchases or form submissions without any extra code.

Creating a goal

In SimpleStat, go to Settings > Goals and add a new goal with:

• Name: whatever you want to call it (e.g. "Signup completed").
• Match rule: how a page's path should be compared: Path is exactly, Path contains, Path starts with, or Path ends with.
• Path: the path to match against, e.g. /thank-you.
• Value (optional): a fixed amount one conversion of this goal is worth.

A page view counts toward the first active goal whose rule matches that path. No tracking code changes are needed, the existing SimpleStat snippet already reports every page view.

What "Value" is for

If you don't have (or don't want to connect) live payment data, the fixed value you set here is what SimpleStat uses to estimate revenue and revenue per visitor. If you connect Stripe, see the Stripe Connect guide, real charge totals are used instead wherever revenue is shown, and the goal itself keeps working purely as the rule that counts conversions.

Where this shows up

Your dashboard's Journeys panel has a Goal tab with a table listing every goal, its match rule, conversions, conversion rate, revenue (or conversion value), and whether it's active. Picking a specific goal from the dropdown there also filters the journeys shown below it.