Guides

Installation guide

Install the tracking snippet directly or via Google Tag Manager, and set up custom events.

Goals guide

Turn page visits into conversions, like signups, purchases or form submissions.

Funnels guide

See where visitors drop off across a sequence of pages.

Google Search Console guide

Connect Search Console to see the search queries driving traffic to your site.

Stripe Connect guide

Connect Stripe to show real revenue on your dashboard instead of an estimate.